Taylor Swift’s Cincinnati concerts could have $92M impact on region

Taylor Swift’s two Cincinnati concerts could have an economic impact beyond the region’s wildest dreams.

The pop star performs at Paycor Stadium June 30 and July 1 as part of her Eras Tour. Total spending over the two days on H๏τels, concert tickets, transportation, food and beverages could reach $92 million, the Cincinnati Regional Chamber’s Center for Research and Data estimates.

Over half that amount, $48 million, will be newly generated business, or spending that would not have happened without the concerts, the chamber said.

The concerts could also generate nearly $3.8 million in tax revenue, including $1.6 million in local taxes, $1.4 million in state taxes and $750,000 in federal taxes.

The largest economic impact will be seen downtown, but businesses across the city can expect to see a boost in revenue, according to Visit Cincy.

“The Taylor Swift ‘Eras Tour’ 2-day stop in Cincinnati is the only city in all of Ohio, Kentucky, and Indiana to host this incredible event,” Julie Calvert, president and CEO of Visit Cincy, said in a joint press release. “This fact creates a unique draw for the Cincinnati region for our H๏τels, restaurants, entertainment venues, women and minority-owned businesses, who no doubt will benefit from visitors – local, Midwest, and Southern region combined – to grow their business while at the same time creating an amazing experience that will benefit our region well beyond this weekend.”

The largest economic impact will be seen downtown, but businesses across the city can expect to see a boost in revenue, according to Visit Cincy.

“The Taylor Swift ‘Eras Tour’ 2-day stop in Cincinnati is the only city in all of Ohio, Kentucky, and Indiana to host this incredible event,” Julie Calvert, president and CEO of Visit Cincy, said in a joint press release. “This fact creates a unique draw for the Cincinnati region for our H๏τels, restaurants, entertainment venues, women and minority-owned businesses, who no doubt will benefit from visitors – local, Midwest, and Southern region combined – to grow their business while at the same time creating an amazing experience that will benefit our region well beyond this weekend.”

In addition to the concerts, the Cincinnati Reds and FC Cincinnati will also host games that weekend, drawing even more people downtown.

“We are a region at the center of a densely populated larger region that has 20 million people within 200 miles,” Brendon Cull, president and CEO of the Cincinnati Regional Chamber, added. “Between the concerts, Reds homestand, and an FC Cincinnati game, visitors will see that Cincinnati is a world class city that can concurrently support several large events.”