Robert Kraft helped Adidas find a charitable way to unload $1.3B worth of Yeezy shoes

Billionaire Patriots owner Robert Kraft helped craft a charitable way for Adidas to unload $1.3 billion of its Yeezy apparel made by disgraced anti-Semitic rapper Kanye West.

Adidas has said a significant portion of the profits from its remaining Yeezy items will be donated to five organizations.

We hear they’ll include Kraft’s Foundation to Combat Antisemitism, as well as the Anti-Defamation League and the Philonise & Keeta Floyd Insтιтute for Social Change.

The company has not revealed how much it’ll donate — but a source told Page Six it will be a “substantial financial seven-figure payment.” The brand has also said it doesn’t expect to make a profit on the sales.

Adidas released its first batch of leftover Yeezy wares in June, and reports said the sale racked up $565 million in online orders.

Now a second batch of the shoes is up.

As part of the new wave, shoes sold directly via Adidas in North America will include blue square pins, a symbol created by Kraft’s foundation as part of a $25 million awareness-building campaign. Sources said the pins, and a special card, will be in a million pairs of the Yeezy sneakers.

The blue squares have been publicly worn by celebs including Tom Brady, Mike Tyson, Jon Bon Jovi and Dave Matthews.

 

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