Shakira’s exciting commercial for Sabritas and Lay’s

The Mexican agency Isla and the production company Rebolución have been in charge of the advertising campaign

Shakira’s ad for Sabritas and Lay’s is a fast-paced chase where the singer escapes all the stress.
In Mexico, the Sabritas brand of potatoes is the equivalent of the Lay’s brand in other countries. The brand owned by PepsiCo is one of the most popular in the Central American country and for this they have put all the meat on the grill in their latest advertising campaign.

The protagonist of the Sabritas commercial is Shakira, the popular Colombian singer delights us in a fast-paced chase in a spectacular advertising campaign.

“The Great Escape” is the тιтle of Shakira’s commercial for Sabritas and Lay’s made by the Isla agency and produced by Rebolución. The piece gives continuity to the brand’s motto: “Pleasure comes first” and for this she does not hesitate to create a spectacular advertising piece.

Shakira is filming a video clip in what is a very routine act for the Colombian. When the break arrives, everyone begins to overwhelm the artist with requests, costume fittings, new sH๏τs, contract signings and so on.

When he gets into his caravan to rest and open a bag of Sabritas, he realizes that the keys are in it and decides to run away from all the noise. This gives rise to a spectacular American-style chase action sH๏τ in Barcelona and in which we will see the singer’s trailer dodge all the obstacles of her pursuers.

According to Ariel Serkin and Rodrigo Grau, Isla’s Executive Creative Directors: “This is our third year working for the brand and we were able to work with a celebrity like Shakira. We created a piece that communicates something very basic and essential, the importance of taking time , even during working hours, but in an unexpected way.”