Kendall Jenner is seen for the first time as the new face of L’Oreal: ‘I’m honored to be able to say those iconic words, I’m worth it’

‘I’m honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I’m worth it,’ said Kendall in a statement shared to DailyMail.com.

‘Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment,’ she added.

And L’Oreal seems thrilled to have hired the Keeping Up With The Kardashians veteran.

According to the company’s press release she was chosen because she is  a ‘powerful, successful, and talented young woman.’

‘Kendall Jenner has become a role model for her generation, and the brand is thrilled to welcome her to the L’Oréal Paris family,’ the company added.

Kendall will be the lead of the brand’s makeup campaigns starting September 2023.

The entrepreneur is joining Beyonce, Helen Mirren and Penelope Cruz, all of whom have promoted the brand in the past.

The news about the 27-year-old reality television personality joining L’Oreal was first leaked on Sunday by The Sun.

The outlet added she is getting $11 million for the gig.

The social media powerhouse previously garnered much attention for wearing several of the brand’s products to the 2023 Met Gala.

L’Oreal first teased that it had brought a new spokesperson into the fold with a short video that was shared on its Instagram account on Saturday.