Kim Kardashian is spotted wearing VANS shoes around the same time Adidas ended its worthwhile agreement with Kanye West over his enemy of Semitic tirades
Kanye Wests’ ex-wife Kim Kardashian was spotted wearing a pair of classic Vans shoes on Tuesday – the same day his lucrative contract with Adidas was terminated.
The 42-year-old mum-of-four made her feelings known when she shared the pH๏τo wearing Adidas’ compeтιтion, alongside her son Saint, on the same day her baby daddy’s agreement with the athleticwear juggernaut was torn up due to his anti-Semitic comments.
The rapper’s $220million annual deal with the German sports brand, which is worth $1.5billion in total, was terminated as a result of his controversial behaviour.
It comes days after Kanye claimed on a podcast that the sneaker giant ‘cant drop him’, despite saying ‘anti-Semitic things’.
Adidas’ share price dropped more than 50 percent over the past six months, and is expected to plunge even further in the wake of the announcement.
Kanye’s Twitter and Instagram accounts were restricted, with the social media platforms saying they removed his posts that online users condemned as anti-Semitic.
In a statement Adidas said: ‘Adidas does not tolerate antisemitism and any other sort of hate speech.
‘Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.’
The company also claimed that cutting ties with the rapper is likely to have a ‘negative impact of up to €250 million on the company’s net income in 2022’.
The partnership began in 2013 and was expected to be a ten-year-long production.
Before being dumped by the brand Kanye had already begun publicly sparring with Adidas executives, accusing them of ‘stealing’ his ideas.
West owns the Yeezy brand but Adidas pay him an annual royalty fee to sell the products.
Adidas, whose founder Adi Dᴀssler belonged to the Nazi Party, found themselves coming under increasing pressure to drop Kanye after several anti-Semitic comments.
