Kendall Jenner Transforms Paparazzi PH๏τos into High-Fashion Ads in Bottega Veneta’s New Campaign

Kendall Jenner is taking to the streets for her newest campaign.

The model, 28, is the latest star of Bottega Veneta’s Pre-Spring 2024 campaign, which launched with images of rapper A$AP Rocky, 35, on Tuesday. The campaign features pH๏τos of Jenner out and about, pH๏τographed in real time by Backgrid and licensed by the label.

The real moments captured in the campaign prove Jenner runs errands just like us — such as when she grabbed sushi in West Hollywood (wearing a $12,000 shearling coat) or stopped for gas (in a $4,300 jacket-skirt combo).

To add to the candid nature of the campaign, one pH๏τo even features Jenner walking her dog Pyro in a $4,600 trench coat, slouchy boots and $690 shades.

The campaign, enтιтled “READYMADE”, was conceptualized by Rocky and Bottega Veneta’s creative director Matthieu Blazy. The creative collaborators aimed to highlight the relationship between celebrities and pH๏τographers.

In an Instagram post debuting the campaign, Rocky wrote, “Even down to the rights and the usage of pH๏τos, and the tabloid hustle, there’s always seemed to be a disconnection between famous people and the pH๏τographers who follow & film them.”

The campaign, enтιтled “READYMADE”, was conceptualized by Rocky and Bottega Veneta’s creative director Matthieu Blazy. The creative collaborators aimed to highlight the relationship between celebrities and pH๏τographers.

In an Instagram post debuting the campaign, Rocky wrote, “Even down to the rights and the usage of pH๏τos, and the tabloid hustle, there’s always seemed to be a disconnection between famous people and the pH๏τographers who follow & film them.”

Kendall Jenner for Bottega Veneta. COURTESY OF BOTTEGA VENETA
“While certain celebrities call paparazzi on themselves,” the rapper continued, “other celebrities might get confrontational with pH๏τographers. While a very small few, such as myself, don’t mind, as long as they post the good angles of course.”

“So this serves less of a campaign and more as a creative trifecta brought to you by Bottega Venetta’s (sic) Matthieu Blazy, myself A$AP Rocky, and the talented tabloid style pH๏τographers involved.”

The innovative campaign got the stamp of approval from various celebrities in the comments, with Justin Bieber commenting “This is it. 🙌” and Peso Pluma calling Rocky a “legend.”

The campaign comes as a laid-back change for the model who most recently starred in Sєxy pH๏τoshoots for Jacquemus and Calvin Klein.

Jenner is also the founder of 818 Tequila and stars in The Kardashians alongside her family, which just finished up its fourth season.