Kim Kardashian hailed a ‘genius’ as Lady Whistledown slips into SKIMS
Kim Kardashian is a pro when it comes to branding and marketing. The 43-year-old has built herself a billion-dollar empire over the course of her career. After rising to fame on Keeping Up With the Kardashians, Kim’s business acumen skyrocketed and now fans say she’s a “marketing genius.”
In Kim Kardashian‘s early years of stardom, she was working as Paris Hilton’s ‘closet organizer’ before joining her sisters in their family business ventures. The Kardashians had clothing stores many years before forming the globally renowned companies they run now. SKIMS is Kim’s shapewear brand that’s taken the world by storm – so much so, she has Bridgerton’s finest wearing her garments.
‘Kim Kardashian’s a marketing genius’
They’ve said it before, and now they’re saying it again – Kim’s fans think she’s truly a “genius” when it comes to her brand’s advertising.
Speaking on The Kardashians, the mom-of-four explains she “wants to do something that makes her so uncomfortable that she really has to challenge herself every year.”
Outside of her own personal challenges, it seems she’s breaking the mold time and time again when it comes to her marketing skills.
As new SKKN products arrive on Kim’s Instagram page, she also shares a collaboration she’s done with a world-famous star – and fans are here for it.
Many take to the comments section to say: “Kimberly… the marketing genius. Per usual.”
Lady Whistledown ‘ate’
According to SKIMS lovers, the brand’s collaboration with Bridgerton star Nicola Coughlan is a huge deal.
Nicola plays the role of Penelope Bridgerton (AKA Lady Whistledown) in the Netflix TV series Bridgerton.
In the SKIMS campaign, Nicola can be seen wearing a long lime green bodycon dress with her long blond hair worn down.
She tells the camera: “Everybody’s wearing SKIMS.”
The short clip, posted by Kim on June 17, has fans going wild in the comments section.
Many write: “And that’s on lady whistledown!!!” and “Whistledown ate down!!!!!”
More said the ad is their “favorite yet” and another writes of Kim: “Not you always on the ball. You are the ball in itself.”
Even fellow reality TV stars are losing their minds over the collab, with Shahs of Sunset’s Golnesa Gharachedaghi commenting: “YESSSSS!!! Penelope Bridgerton!!!!”
