‘Swiftonomics’: The business of Taylor Swift explained
According to the Forbes business magazine, global superstar Taylor Swift’s musical career has made her a billionaire.
The 34-year-old pop star has accumulated S1.1 billion (€1.2 billion), base earnings from her Eras Tour and the worth of her pop music catalogue.
But it is not just the global superstar who benefits from the Eras gold rush.
The Eras tour is arriving to Dublin on Friday for three nights at Aviva Stadium and is expected to generate €150 million for the local economy.
Watch our video with business reporter Adam Maguire as he explains ‘swiftonomics’ using as many Taylor Swift song тιтles as he can.
