Kendall Jenner’s 818 tequila is already more popular than The Rock’s alcohol brand
Kendall Jenner is the Kardashian family member who broke into modelling for her long legs and beauty. But that’s not the only industry she’s soaring in – as her alcohol brand is absolutely thriving.
The Kardashians have almost covered every single type of business there is to pursue, from Kim Kardashian’s lingerie brand SKIMS to Kendall Jenner‘s tequila drink, 818, loved by US colleges.
Kendall Jenner’s 818 tops celeb brands
Kendall Jenner’s tequila brand, 818, was founded just three years ago. Yet it’s already topped the list of top celebrity brands, generating a monthly average of 76,150 Google searches in the US.
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With more than 1.2 million Instagram followers, a study by business and marketing experts, QR Code Generator, found it is more popular than Ryan Reynolds’ Aviation Gin and Mark Wahlberg’s Flecha Azul Tequila.
She founded the brand in 2021 with its name a nod to her hometown’s area code in Calabasas, California. However, it’s been controversial as it faced allegations of claims of trademark infringement.
Although Dwayne ‘The Rock’ Johnson’s drink, Teremana Tequila, has a smaller audience on Instagram of 780,000 followers, he garners far more searches for the tequila on average, at 107,092 a month.
The actor launched his brand in early 2020 to significant success, despite Covid-related challenges. According to Forbes, it is the fastest growing tequila of all time, selling more than one million cases a year.
818 faced cultural appropriation backlash
Kendall’s brand has faced cultural appropriation backlash, as many called her out on using agave in the tequila, which is linked to Mexican culture. The tequila comes from family-owned farms in Jalisco, Mexico.
The drink claims to be made from 100% Blue Weber Agaves, sourced from the Los Valles region, while Kendall writes on the brand’s site: “The area code 818 is home to me, but the earth is home to all of us.”
She added, “So, from the agaves we grow, to the production of the bottle, sustainability and transparency of our supply chain was our core focus. We feel a great sense of responsibility and pride to have a positive impact on individuals, communities, and the environment.”
GRV Media and Reality Tidbit have reached out to 818 representatives for comment.
