Why do Kim Kardashian’s Skims and SKKN have less than 1% engagement despite millions of followers? Does she use bots?
What has gone wrong with Kim Kardashian, Khloe Kardashian and other members of the Kardashian family that the social media platforms related to their companies are not performing well? Have brands like ‘Skims’ and ‘SKKN’ had very low engagement despite having millions of followers on social media platforms like Instagram? Are their fans not active, are they boring or have they lost interest in the Kardashian family? According to an analysis conducted by ‘The U.S. Sun’ and ‘Phalanx Analytics’, with more than one million Instagram followers, Kardashians should have engagement levels between one and five percent, but they have a meager 0.02% from 2.4 million followers.
Skims, SKKN: Engagement level of less than 1%
Kim Kardashian’s clothing brand Skims and cosmetics line SKKN have engagement levels of 0.09% and 0.05%, respectively. Though their accounts have 6 million and 5.7 million followers, respectively, the company’s posts get a few thousand likes. Kris’ homeware brand Get Safely performs even worse. With more than 150,000 followers, they have an engagement rate of only 0.08 percent.
Kylie Kardashian is not better
Kylie’s condition is not better either. Her baby clothing range, ‘Kyliebaby’, has an engagement level of just 0.18%. The only source of solace is clothing brand, Khy, which performs at a level of 15% engagement. Phalanx Analytics has also indicated after studying its data that the fans of the world’s biggest reality star don’t listen to her online. While 47% of ‘Good American’ followers don’t engage on social media platforms, only 50% are real.
Do Kardashians use bots to inflate numbers?
Talking to ‘The Sun US’, Emmy award-winning digital creator Coralee Trigger harshly criticized the Kardashian family. He alleged that the Kardashians use Botox for their bodies and bots for their brands. He said that believing the Kardashian brands on social media have grown without any help from bots is like believing the Kardashians look the way they do without any help from Botox. He further added that if he were a betting person, he would say the Kardashians use bots for their brand just like they use Botox for their bodies.
Explaining the mechanism, he said that there are so many ways to artificially inflate social media followings, and it wouldn’t be surprising if the Kardashians were leveraging any number of those methods to enhance their brands.
