I Know It’s Not Real But Kim Kardashian’s Red Hair Is Fire

Kardashian posted a selfie video to her Instagram Stories late on Wednesday night, tagging her beauty brand, SKKN, which suggests she might be shooting a campaign for an as-yet-unannounced new product launch. And to be honest, it’s hard to tell what the product could be because she put a pretty dramatic skin-blurring, nose-pinching, lip-plumping filter on the clip. But the filter isn’t responsible for the gorgeous hair color she’s sporting. (Trust me, I tried it on myself.)

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In the video, Kim flips and smooths her hair as she admires it in her front-facing camera. And admire it she should. I’d have to call the color “red velvet”; actually that’s exactly what we called it six years ago when it was trending as a big fall hair color in 2018, and it looks like it could be making a major comeback after this. The deep yet cool shade of red is styled super-straight, parted in the middle with a prominent shadow root.

Shortly after posting this video, Kardashian posted a mirror selfie at Sev Lasher Aesthetics, a laser hair removal chain, and it looks like she already did another kind of hair removal: taking off the red wig. Yep, she’s already back to dark brown. But that doesn’t mean you shouldn’t use her short-lived shade as inspiration for a fun new fall look for yourself.