Why Kendall Jenner’s Hair Is Turning Heads Again

A blonde bob may be the ultimate fall accessory – at least according to Kendall Jenner.

The influencer and reality star, 28, unveiled a new look on Instagram with the simple caption “blonded,” on Wednesday, September 11, and social media has been buzzing about her new look.

According to Vogue, the fashion world had been anticipating this change for weeks, during what they called “Jennerwatch.” Fans were surprised when she appeared in the Alaïa show with her typical brunette locks.

Jenner’s colorist Jenna Perry told the outlet that she needed “two days to take her this gorgeous shade of golden blonde.” Perry has shepherded Jenner through previous hair transitions, including the ginger look she debuted for a Prada show in 2022. This time around, Perry says, Jenner “is really inspired by the ’90s and Caroline Bessette-Kennedy right now.” Caroline Bessette-Kennedy, the wife of John F. Kennedy Jr., was known for her blonde bob until her untimely death in a plane crash.

Vintage influences were definitely visible in Jenner’s Instagram carousel of pH๏τos, in which she accessorized with a very 90’s claw clip and a simple black headband that InStyle compared to Brigitte Bardot.

In the comments, half-sister Khloé Kardashian simply wrote, “Damn.” The transformation received plenty of praise from Jenner’s friends, fans, and family. Fellow model and close friend Gigi Hadid seemed overwhelmed with delight as she wrote “Stoppp itttt omg🥹🥹🥹” in the comments, while eldest half-sister Kim congratulated her on making the change. “You did it!!! ✨✨✨” wrote the 43-year-old mogul.

“MOTHER SLAYS IN EVERY HAIRSTYLE,” wrote one of Jenner’s 291 million Instagram followers, while many others “blonde Kendall is back!” or similar variations on the sentiment.

Jenner has indeed gone blonde once before, with a warm blonde look in 2019. She also wore a blonde wig for her 2023 Halloween costume, in which she channeled Marilyn Monroe.