Taylor Swift Drove 400,000 People To Register To Vote In Under 24 Hours
After sharing her endorsement of Kamala Harris and Tim Walz, Taylor Swift shared a custom URL to her Instagram stories to the government’s official voter registration website. In under 24 hours, more than 400,000 people had visited the website from the link Swift shared.
In a statement to Variety, the General Services Administration, which runs the vote.gov site, confirmed that it received 405,999 visitors referred directly from the link the singer posted. In the week prior, the site had averaged around 30,000 visitors per day.
While the GSA cannot verify exactly how many of those visitors to the website subsequently registered to vote, it estimates there were more than 27,000 new registrations through the website on September 11, as well as more than 80,000 people who verified their registration status.
In an Instagram post shared to her 283 million followers just minutes after the US presidential debate finished on Tuesday night, Swift said that the Democratic candidate would be the ‘warrior’ to fight for the rights and causes she believes in.
‘As a voter, I make sure to watch and read everything I can,’ Swift wrote, adding: ‘I will be casting my vote for Kamala Harris and Tim Walz in the 2024 presidential election.’
‘I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos,’ she added.
The performer also addressed AI-generated images shared by Donald Trump in late August that falsely depicted Swift and her fans endorsing his campaign for president. She wrote: ‘It really conjured up my fears around AI, and the dangers of spreading misinformation. It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter.’
