This is what we’re all getting wrong about the Kanye West and Kim Kardashian conflict

If you’re someone who has used the internet, watched TV, turned on the radio, made small talk with a hairdresser or simply wandered into a corner shop in the last decade and a half, then you know at least one thing about Kim Kardashian and Ye, formally known as Kanye West.

Whatever the news (a romantic engagement! A lavish wedding! A feud with another celebrity! A holiday! A beautiful outfit! A very confusing outfit! A baby! A new product line! An album! Another new product line! A presidential bid! A divorce!) you’ll have been hard-pressed to avoid at least some of it.

I personally don’t follow any Kardashian or Jenner and haven’t watched their shows (not a boast, I devour plenty of other reality TV) and yet still I manage to see their faces each and every single day on social media. I know their voices by ear, and could probably pick their children out of a line-up as easily as I could the children of my friends or cousins.