Four Years After Its Release, Taylor Swift’s ‘Cruel Summer’ Is Finally Receiving The Single Treatment

It’s been nearly four years since Taylor Swift released her song “Cruel Summer,” and now, in an unlikely and extremely uncommon move in the music industry, the track is finally about to be promoted as a proper single.

The news that “Cruel Summer” was finally receiving the single treatment was first broken on Twitter and then confirmed separately by Billboard. Republic Records, Swift’s current label, is sending the tune to pop radio across the U.S., and it may become a quick hit.

According to Billboard, “Cruel Summer” is already on track to hit the radio charts in short order. The tune may debut on the Pop Airplay chart in a week or two, which ranks the tracks that reach the largest audience at pop radio in the U.S. every week.

Cruel Summer” was initially only an album track from Swift’s full-length Lover. During the initial promotion of that set, she never selected it as a single. The album spawned four radio hits: “Me!” with Brendon Urie, “You Need To Calm Down,” the тιтle track, and “The Man.” However, in the years since, “Cruel Summer” has remained a fan favorite, and millions have begged for it to be properly released and pushed.

The tune originally peaked at No. 29 on the Hot 100 when Lover was first released. Swift often dominates that chart whenever she has a new album out, but “Cruel Summer” still wasn’t pushed to radio, despite its immediate popularity and impressive starting position

Swift has been busy performing “Cruel Summer” during her The Eras Tour, and it has continued to gain traction on streaming platforms since its reintroduction. The singer didn’t get to tour Lover due to the Covid-19 pandemic, so this is her chance, and fans are reacting well.

Despite the fact that “Cruel Summer” has already been out for years, it could hit a new high very soon, especially once radio stations begin playing it. Currently, the track sits at No. 47 on the Hot 100, and it has ranked higher recently.