Is this the end of the road for Kanye – and his $2 BN fortune? Fallout from rapper’s anti-Semitism scandal will wipe up to $1.2 BILLION from his net worth after Adidas, Gap, and Balenciaga severed ties – while fans boycott his music and trash his clothes
Following years of increasingly controversial scandals, Kanye West finally appears to be facing the consequences of his actions to a level like never before as Adidas officially cut ties on their $1.5 billion partnership with the rapper – ending a lengthy list of big name brands to have severed all links to the scandal-ridden rapper.
After shocking the world with a series of outbursts on social media in which he made anti-Semitic comments as well as derisive remarks against other celebrities, the 45-year-old musician – who first revealed his bipolar disorder diagnosis in 2018 – has also seen his lucrative business partnerships with the likes of Gap and Balenciaga ended over the past week.
The rapper – who was hospitalized for a psychiatric emergency in 2016 – has been no stranger to scandal throughout his career, which has been marred by infamous public feuds with the likes of singer Taylor Swift, rapper Drake and even his estranged wife Kim Kardashian and her family, whom he repeatedly attacked on social media.
Is this the end of the road for Kanye – and his $2 BN fortune? Fallout from rapper’s anti-Semitism scandal will wipe up to $1.2 BILLION from his net worth after Adidas, Gap, and Balenciaga severed ties – while fans boycott his music and trash his clothes
West’s deals with brands like Adidas, Gap, and Balenciaga have all been ended in recent weeks; the 45-year-old rapper has also been dropped by talent agency CAA and Vogue cut ties with the artist
Fans are now choosing to boycott his music on streaming sites and in clubs, while others have chosen to throw out clothing items from the businesses he owns
West does still have his own business ventures – fashion brand Yeezy and his Los Angeles-based school Donda Academy – and he also has a five per cent stake in ex-wife Kim Kardashian’s brand SKIMS, worth $160 million
However, the ongoing backlash is set to have a huge impact on the rapper’s estimated $2 billion fortune – wiping up to $1.2 billion from his net worth as a result of his lost brand deals
Here, FEMAIL lays bare how the star’s anti-Semitism scandal might be the one controversy he is unable to bounce back from
By NOLA OJOMU FOR DAILYMAIL.COM
PUBLISHED: 16:55 GMT, 25 October 2022 | UPDATED: 21:02 GMT, 25 October 2022
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Following years of increasingly controversial scandals, Kanye West finally appears to be facing the consequences of his actions to a level like never before as Adidas officially cut ties on their $1.5 billion partnership with the rapper – ending a lengthy list of big name brands to have severed all links to the scandal-ridden rapper.
After shocking the world with a series of outbursts on social media in which he made anti-Semitic comments as well as derisive remarks against other celebrities, the 45-year-old musician – who first revealed his bipolar disorder diagnosis in 2018 – has also seen his lucrative business partnerships with the likes of Gap and Balenciaga ended over the past week.
The rapper – who was hospitalized for a psychiatric emergency in 2016 – has been no stranger to scandal throughout his career, which has been marred by infamous public feuds with the likes of singer Taylor Swift, rapper Drake and even his estranged wife Kim Kardashian and her family, whom he repeatedly attacked on social media.
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Meanwhile, the musician has lost the support of many fans over the years for his troubling comments – including claiming that ‘slavery is a choice’, and insisting that George Floyd died of a fentanyl overdose and was not murdered by Minneapolis cop Derek Chauvin.
West’s most recent race-related controversies kicked off October 3 when he and and conservative commentator Candace Owens donned tops that read White Lives Matter during a Paris Fashion Week showcase for his Yeezy line.
The rapper then sparked global outrage after he tweeted on October 8: ‘I’m a bit sleepy tonight but when I wake up I’m going death con 3 On JEWISH PEOPLE … The funny thing is I actually can’t be Anti Semitic because black people are actually Jew also … you guys have toyed with me and tried to black ball anyone whoever opposes your agenda.’
The rapper was asked by Piers Morgan on Wednesday if he regretted the tweet and he said: ‘No – absolutely not, absolutely not … I fought fire with fire – I’m not here to get hosed down – that’s a different type of freedom fighter.’
He later clarified: ‘I will say I’m sorry for the people that I hurt,’ he said. ‘I feel like I cause hurt and confusion, and I’m sorry for the families of the people that had nothing to do with the trauma that I had been through and that I use my platform where you say, “Hurt people hurt people,” and I was hurt.’
West’s name made further headlines over the weekend after a group took to the 405 Freeway in Los Angeles saluting Adolf Hitler with banners that read, ‘Kanye is right about the Jews’ and ‘Honk if you know.’
