Justin Baldoni has reportedly enlisted the help of veteran PR crisis manager Melissa Nathan amid rumors of drama with the “It Ends With Us” cast, including co-star Blake Lively.
The actor and director recently hired Nathan’s firm, The Agency Group, which specializes in communications, reputation management and personal publicity, the Hollywood Reporter confirmed Tuesday.
Reps for the “Jane the Virgin” alum did not immediately respond to Page Six’s request for comment.
The news comes amid online speculation about a rift between Baldoni and Lively following his absence from several cast press events and group pH๏τos.