Kendall Jenner’s Sєxy PH๏τoshoot for Proactiv

There’s an old adage in the advertising industry about selling acne products that goes: “When in doubt, get Kendall Jenner ɴuᴅᴇ”.

Or something like that. And, true story or not, do you really need an excuse to appreciate a few ɴuᴅᴇ pics of Kendall Jenner?

In essence, we all know that Sєx sells, but this latest pH๏τoshoot from the international model slash reality TV star doesn’t even really try to make the tenuous-at-best link between being naked and not having acne, a condition which primarily affects the face.

In aid of anti-acne skincare range Proactiv, however, Kendall Jenner decided to strip off and flaunt her multi-million dollar body on her Instagram page (so no nipple or anything more scandalous, sorry guys), stating: “when my acne was at its worst, I was a high schooler who didn’t want to leave the house. Now I’m content with my skin. If you want to try Proactiv, you won’t regret it. Link in bio. #proactiv_ambᴀssador”.

One can only imagine the sufferings of poor high-schooler Kendall, and sympathise.

And this isn’t the first time the young socialite, who is primarily famous for being an offshoot of the odious Kardashian franchise, has bared all for the cameras. Last year, Jenner was caught up in a huge online leak of pH๏τos showing her posing ɴuᴅᴇ on a beach. The sH๏τs, which were taken by celebrity pH๏τographer Russell James, were intended for a limited edition book of pH๏τos called Angels featuring Victoria’s Secret models posing for erotic portraits.

Though many more than the original two leaked pH๏τos ended up circulating the mires of the web soon after (we won’t be linking to any such sites here), Kendall stayed silent on the matter. In this sense, at least, the pH๏τos were taken intentionally and for the purposes of art, as opposed to the similar “Fappening” scandal of August, 2014, which saw some 500 intimate pH๏τos of celebrities released after a hacker breached their phones’ (clearly lacking) security measures, raising a red flag for all who’ve ever sent a salacious snap into the ether.

Whether deliberately released or not, the pH๏τographs, which depict a completely ɴuᴅᴇ Kendall Jenner playfully posing on a beach with a horse, can be appreciated for their artistic merit–the Australian-born James is, after all, one of the industry’s most respected–and don’t feel like a violation of the model’s privacy (typed with some irony) in the same sense as other celebrity ɴuᴅᴇ leaks.

The latest ɴuᴅᴇ pH๏τos of Kendall, however, are a straight-up marketing ploy, and a seemingly benign one at that, given their posting on the notoriously prudish Instagram. But as far as publicity goes, Sєx definitely sells, and here we are talking about it.