Miley Cyrus Collaboration with Gucci to Promote Gucci Flora on D/OOH
Gucci recently launched a D/OOH advertising campaign across Dubai in the UAE. The campaign utilizes digital screens to showcase Gucci’s new fragrance “Flora Gorgeous Orchid” featuring Grammy-winning, chart-topping singer Miley Cyrus. This campaign was launched during the first week of September 2024.
Gucci’s previous successful outdoor appearance was during August 2024 emphasizing on the fashion house’s Fall/Winter collection for men featuring renowned ambᴀssadors from the fashion modeling industry.
In Gucci’s Flora Gorgeous Orchid campaign, Miley Cyrus embodies the fragrance’s vibrant spirit. She portrays a world of self-expression and empowerment, conveying a message of self-love and individuality. The campaign showcases the fragrance’s radiant and surprising nature, encouraging viewers to embrace their own unique journeys. The fragrance’s unique blend of vanilla and marine notes creates a fresh and captivating aroma.
One of the ad visuals portrays Miley Cyrus professionally and aesthetically pH๏τographed wearing bold and gold Gucci earrings embedding the ad copy “Flora Gorgeous Orchid The New Eau De Parfum.”
The visual also displays the Gucci Flora yellow bottle. Another captured visual of the D/OOH which is considered a 3D show, displays the perfume that almost looks 3D with a yellow frame around the whole digital screen and colorful flowers that go with the main theme of the perfume’s design and fragrance’s bottle and packaging which is Gucci’s iconic flora pattern created in 1966, featuring blooms in rich hues, adding sophistication and heritage to the brand.
The brand also transforms the iconic Hollywood landmark with their larger-than-life, bold atтιтude and approach for the campaign.
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