NOT EVEN MAD Riverdale’s Madelaine Petsch strips down for Kim Kardashian’s new Skims campaign in ‘plot twist you didn’t see coming’
RIVERDALE notable Madelaine Petsch has taken most of her clothes off to help Kim Kardashian promote her shapewear.
The TV actress appears to be the new face of the Hulu personality’s undergarment line Skims. Madelaine, 29, starred in the social media ad that was posted on the official Skims Instagram account on Tuesday.
The montage clip featured the CW star in different items that are going to be included in Skims’ new product line, Skims Cotton.
Madelaine flaunted her toned figure in things like snug active rompers, matching bra and panty sets, and two-piece attire. She expressed in the clip that Skims felt “so delicious and Sєxy.”
The post was captioned: “The plot twist you didn’t see coming: it girl @madelame in new SKIMS Cotton, dropping this Thursday, September 7 at 9AM PT / 12PM ET. Join the waitlist for early access to shop.”
Tagged in the caption was the clip’s videographer Stevie Dance’s Instagram account. Several fans commented their thoughts on the brand’s upcoming line under the post.
“I wasnt gonna buy Skims…Madelaine really Can convince me to do anything,” one admitted. Another added: “This is everything.”
A-LISTERS FOR SKIMS
This isn’t the first time that Kim, 42, has tapped a celebrity to promote her brand.
Last year, she invited Brooke Shields, 58, Juliette Lewis, 50, Chelsea Handler, 48, Indya Moore, 28, Cᴀssie, 37, and Becky G, 26, to star in a Skims campaign.
Kim shared snaps from the pH๏τoshoot on Instagram, featuring the women posing individually in various colors and styles of the brand’s lingerie.
She also posted a video where the ladies explained their feelings toward their bodies while donning the undergarments. Juliette kicked off the clip by sharing her insecurities about her peтιтe frame growing up.
“I used to want my name to be Tammy. And I wanted big boobs and hips,” the actress revealed as she shook her breasts at the camera.
The Natural Born Killers star sported a crème-colored bra and matching leggings with her long brunette hair straight down.
Indya also opened up about her relationship with her breasts as she grabbed them while rocking a brown bra and her short brown locks in tight curls.
“It makes me feel like two scoops of ice cream,” the New York native told the camera. The clip continued with Brooke commenting on her desired frame, joking: “one of the most perfect bodies is my ex-husband’s wife.”
GIRL POWER
The Endless Love star wore a brown bra and matching sculpting shorts with her thick curly brunette locks flowing down.
Becky G sweetly remarked that her mother is her “boob hero” as the singer modeled ɴuᴅᴇ-colored shapewear. Chelsea chimed in, sharing her efforts to hide her breasts before she accepted her curvy figure.
“I would duct tape them down before I went to school. And it took me until I was about 40 to understand that my boobs are awesome,” the comedian confessed.
Cᴀssie got vulnerable in her sH๏τ, admitting that she “doesn’t love” her breasts for their appearance. “I love that I was able to feed my children,” the Me & U singer explained. Juliette closed the campaign with a cheeky comment about Kim’s popular shapewear line.
“Everyone’s wearing SKIMS. Did you not know?” she sarcastically said. Kim highlighted the release of SKIMS new bras in her caption: “SKIMS Bras – a complete system of shaping solutions for every need.”
She also gave each of the ladies a shoutout for joining her campaign ahead of the launch that followed.
Fans took to the comments section to share their enthusiasm for the upcoming release, including Chelsea, who boasted about her and the other women’s appearance in the ad.
“Yeah, yeah, look at all of us!” she remarked with several red heart emojis”. Family friend Simon Huck also shared his reaction, writing: “This campaign” with a fire and a mind-blown emoji.
Kim’s sisters also showed their support, with Kourtney, 44, pointing out Cᴀssie’s appearance in the ad.
“Ok @cᴀssie love this campaign!” the Poosh founder wrote. “SHUT ISH DOWN!!!!!!” Khloe, 39, enthusiastically commented, adding: “Wow! Wow! Wow!”
