Taylor Swift’s Second-Week Sales Are Still Among the Year’s Biggest

Taylor Swift’s Second-Week Sales Are Still Among the Year’s Biggest

The singer’s blockbuster new album, “Midnights,” holds strong atop the Billboard 200 chart, and her single “Anti-Hero” is No. 1 on the Hot 100.

Taylor Swift has coasted to a second week atop the charts, as “Midnights” earned the equivalent of another 342,000 album sales.Credit…Andres Kudacki/Agence France-Presse — Getty Images

Following the expectation-shattering blockbuster debut of her new album, “Midnights,” Taylor Swift has coasted to a second week atop the charts, earning the equivalent of another 342,000 album sales, according to the tracking service Luminate.

Although “Midnights” experienced a 78 percent drop in its second week of release — down from 1,578,000 in sales the week prior — Swift’s follow-up performance was still good enough for the third-largest total of the year so far, topping even the debut of Beyoncé’s “Renaissance.” (Other than “Midnights” last week, only Harry Styles’s “Harry’s House” sold more.)

Swift managed to move more than one million copies of “Midnights” in its first week largely on the strength of physical merchandise, including vinyl, CDs and even cᴀssettes. But the album lingers at No. 1 on the Billboard 200 this week thanks to its consistency on streaming services, where it totaled 294 million plays (down from 549 million).

Combining digital plays, downloads and purchases of the complete album, the second-week sales of “Midnight” were the largest for any album in its second week since Adele’s “25” in 2015, Billboard said.

Swift also maintains a healthy standing on the singles chart, the Hot 100, where she had previously occupied all of the Top 10 — a first in the chart’s history. This week, the single “Anti-Hero” holds at No. 1, with Swift songs also landing at No. 6, 7 and 9.

Rihanna’s new single, “Lift Me Up,” a ballad from the “Black Panther: Wakanda Forever” soundtrack, debuts at No. 2.

Rounding out the Top 5 on the album chart are Lil Baby’s “It’s Only Me” at No. 2, Bad Bunny’s “Un Verano Sin Ti” at No. 3, the special edition reissue of the Beatles’ “Revolver” at No. 4 and Morgan Wallen’s “Dangerous: The Double Album” at No. 5.

In its 95 weeks on the chart, Wallen’s album has only fallen from the Top 10 once.

sth